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当时的年轻消费者热衷于彩妆，且有着明显的“想用大牌质感、但不愿承担高价”的痛点，因此完美日记以大牌平替为核心定位，聚焦眼影、口红、粉底液等入门级彩妆大单品，用极具亲和力的价格快速打开市场。动物眼影盘、小细跟口红等产品，凭借高颜值包装与贴近大牌的配色思路，迅速成为爆款。
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I find it plausible to think that early humans began to observe, to feel the difference between right and left, and to ascribe qualities like “clumsy,” “awkward,” “crooked,” and “tired” to the less dexterous hand (it is interesting that these very terms still show up prominently in today’s modern languages) and correspondingly positive qualities to the right hand preferred by the majority. This process, intertwining emotion and cognition, can well be expressed in the terms of embodiment... The semantic values with which the terms for left and right are charged in almost all the languages examined for this survey could have their origin in this very process: embodiment turned into words.
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